Technical Training in SAP Customer Relationship Management

SAP Customer Relationship Management (CRM) module is among the most popular and widely used modules amongst businesses today especially when it comes to handling large volumes of customer data. It is essentially a platform that allows users to look at the various aspects of developing Customer relations and works towards creating new clientele as well as consolidating and building on the business of older clients. SAP CRM is widely used by organisations across the globe when it comes to handling the huge volume of data regarding customer preferences is concerned.

A few major technical concepts that are associated with SAP CRM include:

Object oriented/ object based programming: CRM is used primarily through object oriented and object based programming. Being an SAP ABAP online training type system, it is not fully object oriented but programs are written in a manner similar to object orientation.

GUID as a primary key: A generally or globally unique identifier is one of the major components of CRM. These are called GUID’s and are in either a 16 bit, 22 bit or a 32 bit character format. The GUID helps prevent issues regarding the number range conflicts while also allowing for easy read access when it comes to CRM tables.

Data model different from ERP: SAP CRM online training happens to have a data model that is based on unique segment and is similar to HR info types. Therefore not all information is kept in very large tables when it comes to a business object. In addition to this, select statements are generally avoided when it comes to reading data in CRM. Instead, API’s that are part of the system are recommended.

Single client per instance: Multiple clients are not required in the development system when it comes to a simple CRM landscape. This is because the CRM itself can download the customising from the ERP and use this as the starting point for the CRM. Usually though, a middleware connection between ERP and CRM is recommended practice.

BDC is unsupported: BDC as a data input model cannot be used by SAP CRM. As opposed to this, a rich API framework is provided that comes with a XIF adapter that can be used to extract/import data from the system.

A keen understanding of the business process is fundamental: Being a business process driven platform, SAP CRM depends upon the understanding of the user on the business process. This is absolutely necessary to create a solution that is technically correct.

A keen understanding and knowledge of SAP CRM in a technical respect is absolutely essential for those who are looking to make it big, especially when it comes to marketing in large organisations. Using this platform effectively can be a huge help when it comes to understanding and working on client behaviour and client requirements. It allows users to create a better relationship with multiple customers within a smaller span of time and effectively creates a link between organisations and customers. Some of the better places to learn SAP CRM online include